NOVI
MAKE MONEY MOVE
For the launch of Novi, a new and instant remittance app we created a film that illustrates, through dance, the dynamic connection between financial transactions and global movement. Because when money moves, the world moves forward.
Empowering communities globally
Meta developed Novi with the goal of simplifying international money transfers, ensuring quick transactions without hidden fees. By tapping into Facebook's extensive network, the platform facilitates seamless transfers, reaching remote rural areas, and unbanked recipients.
The team
Even though at the end our campaign never launched, and Novi was dissolved, we had a great experience working on this project, learning about cultures and working on bringing visibility to underrepresented communities.
Creative Director: EB Davis & Emlyn Allen
Director: Alaska
Art Director: Cami Silva & Cam Giblin
Copywriter: Alexis Justman
Agency: AKQA
Client: Novi by Meta.
A global campaign.
One language.
Novi enables the seamless movement of money by removing fees and delays. Our challenge was to convey this idea in a manner accessible to people from various regions like the Philippines, El Salvador, Nigeria, and beyond. We discovered that dance serves as a universal language uniting these diverse cultures. By using dance as our tool, we showed how money flowing freely enables connection and movement globally.
